Profit-Donation Capitalism
A New Kind of Free-Market Capitalism that Empowers us as Consumers to, at No Personal Cost,
Fund a Better World Through our Product Purchases

Let's build an expansive global network of profit-donating businesses that sell us products, and donate 100% of their profits to the common good. 



  E-mail PDC to a Friend     

Learn about Profit-Donation Capitalism through our FAQs

Discover over a dozen thriving businesses that donate one hundred percent of their profit various causes and charities

Help promote Profit-Donation Capitalism as a  more compassionate and intelligent  free-market economic system

Learn how Climate Rescue Capitalism can help fund the fight against climate change

Read a Celebrity Buy Aid  proposal describing how product labels can help end global poverty




This site introduces a new kind of free-market capitalism called Profit-Donation Capitalism, (PDC) that transforms traditional capitalism into a powerful vehicle for funding our world's important causes.

Outside of a supermarket in White Plains, New York, USA, two assistants and I asked 100 shoppers to read and answer following question:

"If your supermarket offered new food products that were equal in price and quality to the products that you now buy, and you knew that 100 percent of the profit from these new products would be used to end world hunger, would you buy these new products?"

92 of 100 shoppers answered "yes."


We consumers can continue to just sit by while profits from products we buy make already too rich people richer, or we can channel these profits toward the funding of important causes like ending poverty, fighting climate change, lobbying our government for a higher minimum wage, more and better medical research and care, and education. The choice is ours.

Learn about Profit-Donation Capitalism through our comprehensive FAQs.

Discover over a dozen companies that donate 100 percent of their profit to various causes and charities.

Learn how Climate Rescue Capitalism can help fund the fight against climate change.

Read a Celebrity Buy Aid campaign proposal describing how product labels can help end global poverty.

With your help, Profit-Donation Capitalism can serve our entire world as a more democratic and compassionate free-market capitalism.


Most corporations are focused on making money. Profits from the products we buy further enrich these corporations while our world's urgent causes remain under-funded.

Too many children in our world die each year from largely preventable, poverty-related causes. Climate change threatens to end modern human civilization. Over seven hundred million people cannot read or write. Medical research lacks sufficient funding and proper care remains inaccessible to many patients. Too many people do not earn a living wage.

PDC empowers us as consumers to fund important causes at no personal cost by choosing to buy the products we routinely from new Profit-Donating Businesses that donate 100 percent of their profit to our world's important causes and charities rather than from conventional businesses that make the already too rich richer at the expense of everyone else, and of future populations.

 PDC is a call for our world's people - our political leaders, philanthropists, not-for-profit organizations, and social entrepreneurs - to build a vast global network comprising tens of thousands of these Profit-Donating Businesses.


Profit-Donating Businesses - companies that have thrived for decades while donating 100% of their profit to important causes

Better World Books
Products: Books
Causes: Literacy and Education
Founders: Xavier Helgesen, Jeff Kurtzman and Chris Fuchs
Established: 2002
Donated: Over $4.24 million

Business Products
Give Something Back*
Products: Office supplies, equipment, furniture, and custom printing
Causes: Public health, human services, art & culture, environmental, education organizations
Founders: Mike Hannigan and Sean Marx
Established: 1992
Donated: Over $3 million
*(Donates only 70% of its profits)

Products: Nail Polishes, Lipstick, Lip Gloss, Lip Balm
Causes: Human Rights
Jody R. Weiss
Donated: Over $85 thousand

Food Products
Athena Partners
Products: Bottled water
Causes: Cancer research
Trish May
Established: 2003
Over $2,211,762

Finnegan's Inc.

Products: Beer
Causes: community programs
Jacquie Berglund
Established: 2001
Donated: Over
$1 million (since becoming profitable in 2003)


Girl Scouts of the USA
Products: Cookies
Cause: Girl Scout Troops
The Girl Scouts of the U.S.A. 
Established: 1917
Donated: $525 million each year

Humanitas Wines
Products: Wine
Hunger, affordable housing and illiteracy
Judd Wallenbrock
Established: 2001
Donated: Over $30 thousand

Keeper Springs
Products: Bottled water
Causes: Clean water organizations
Robert Kennedy Jr., Chris Bartle and John Hoving
Donated: Over $500 thousand

Newman's Own
Products: Salad dressings, tomato sauces, Popcorns, lemon aids, salsas, steak sauce, marinades
Causes: thousands of charities
Paul Newman and A. E.  Hotchner
Established: 1982
Donated: Over $500 million

Greeting Cards
Card Aid
Products: Charity Christmas cards
Causes: Various charities
The Charities Advisory Trust
Established: 1980
Donated: Check Over £10 million


Products: Holiday greeting cards
Children's health, education and welfare
Founders: UNICEF
Sales of holiday greeting cards began in 1949
Donated: Over
$1 billion total, and $130 million yearly from greeting cards

Army and Air Force
Exchange Service

Products: Quality merchandise and services at uniformly low prices to active duty military, Guard and Reserve members, military retirees and family members
Its customers for quality of life programs and modern places to shop
Founders: The U.S. Department of Defense
Established: 1900
Donated: Over $2.4 billion during the years 2006-2016; Over $250 million in 2006

Products: Adventure cruises in Hawaii
Pacific Whale Foundation to support marine research, education and conservation programs on behalf of the ocean
Founder: Greg Kaufman
Established: 1980
Donated: "hundreds of thousands of dollars"


   PDC FAQs           



 Goals    Principles    Stages    Implementations    Actions



How Does Profit Donation Capitalism Help Our World?

1. By Directly Funding Causes and Charities

By offering shoppers PDC (Profit-Donation Capitalism) alternatives to the products they now buy from conventional corporations, Profit-Donating Businesses generate substantial and continuing revenues for funding the common good though thousands of charities and public initiatives.

2. By Transferring Political Power from the Rich to the Public Good.

Important popular causes like ensuring everyone a living wage and protecting our environment are under-funded because rich individuals and corporations spend huge sums each year lobbying our politicians to vote against these initiatives. As consumers re-direct their purchasing power away from products sold by these conventional corporations and toward products sold by Profit-Donating Businesses, the rich earn less revenue to finance their lobbying. Meanwhile, PDC initiatives serving the public good receive more and more revenue to lobby our politicians for legislation that serves the vast majority of people, and not the very rich.

3. By Empowering the Poor to Help Themselves.

When poor people throughout the world buy products, the rich companies that sell those products become richer, while the vast numbers of poor people often remain poor or become relatively poorer. PDC empowers poor populations worldwide to raise themselves out of poverty by buying the products they buy from new business who donate their profits to the cause of ending global poverty. 



What is Profit-Donation Capitalism (PDC)?

PDC is a new kind of free-market capitalism that empowers us as consumers to direct profits from the products we buy to urgent, under-funded causes and charities. Through PDC, profits are channeled away from corporations, and in this way, PDC transforms our free-market capitalist economy, and edefines how and why we consumers buy our products. 

PDC calls upon individuals and philanthropic public service organizations to create a vast network of tens of thousands of Profit-Donating Businesses that sell products, and donate 100 percent of their profit to important causes. Successful Profit-Donating Businesses like the ones listed here already exist, demonstrating the viability of this profit-donating business model. As many tens of thousands more of these Profit-Donating Businesses are created to compete globally with conventional businesses for the profits from our consumers dollars, we will have built a virtually new free-market capitalist system of, by and for the People rather than to make the very rich richer. 

How Does Profit-Donation Capitalism Fund Important Causes?

We as shoppers choose the same-price, same-quality products sold by Profit-Donating Businesses over those offered by conventional companies so that 100 percent of the profit from what we buy can fund the charities and causes we care about.

For example, a Profit-Donating Business called GeoDefender is created in order to finance the fight against climate change. It sells breakfast cereals that are equal in price and quality to the comparable breakfast cereals now sold by conventional businesses. At supermarkets, a great many of us would opt to buy these GeoDefender breakfast cereals over the other brands so that the profit from our purchase can be used to fight climate change.  FAQs

Will Consumers Buy Products from Profit-Donation Businesses?

To gauge how well Profit-Donating Business products would sell at supermarkets, the author and two assistants asked 100 shoppers the following question:

"If your supermarket offered new food products that were equal in price and quality to the products that you now buy, and you knew that 100 percent of the profit from these new products would be used to end world hunger, would you buy these new products?"

92 of the 100 shoppers answered "yes," demonstrating extraordinarily solid public support for the PDC profit-donating strategy. 

How Widely Can Profit-Donation Capitalism's Selling Point be Used?

The PDC selling point of donating 100 percent of product profits to popular causes and charities can successfully compete against any product that can be matched in quality and price. When buying many of the hundreds of thousands of these products in today's market, a large percentage of shoppers would gladly choose Profit-Donating Businesses' products over those of competitors in order to help fund a wide variety of popular causes and charities. In this way a fully implemented Profit-Donation Capitalism can channel tens of billions of new dollars to serving the public good each year. 

What would We as Consumers Think about Profit-Donation Capitalism?

We, a shoppers, would strongly value how Profit-Donation Capitalism enhances our daily shopping routine by providing us opportunities to fund important causes and charities through our product purchases. We would especially value the opportunity to support these causes at no personal cost by simply buying from Profit-Donating Business the products we would ordinarily buy from conventional businesses, while paying the same price for same-quality products. 

How Can Businesses that Give Away their Profit Stay in Business?

Many successful businesses like those listed here now donate all of their profit to causes and charities. For example, over the last three and a half decades, Newman's Own, a Profit-Donating Business established in 1982 by actor Paul Newman and author Alex Hotchner, has donated over $500 million to thousands of charities. During the last thirty-five years, Newman's Own has grown from selling one product, salad dressing, to offering about fifty products. Not-For-Profit organizations have also created Profit-Donating Business to better fund their work. The United Nations Children's Fund (UNICEF), earns $130 million yearly just from selling greeting cards and the Girls Scouts earn over $500 million yearly just from selling cookies . 


How Can Profit-Donation Capitalism be Established World-Wide?

Establishing PDC throughout the world as a more intelligent and compassionate free-market capitalism will require organization and collaboration. Stages in this process would include:  1) Concept Dissemination and Promotion, 2) Organizational Leadership 3) Market Research, 4) Profit-Donating Business Ownership Solicitation, and 5) Market Promotion.  

1. Concept Dissemination and Promotion

Making Profit-Donation Capitalism a global reality will require extensive concept-dissemination. This site is a first step in introducing PDC. The next step is for philanthropists, not-for-profit organizations, social entrepreneurs, academics and journalists to study and further refine the PDC concept, and promote it to the global public. 

2. Organizational Leadership

While Profit-Donation Capitalism can as the Profit-Donating Businesses listed on this site demonstrate, develop and grow naturally and independently, a centralized organizational leadership can more quickly spearhead the establishment of an extensive global network of thousands of these Profit-Donating Businesses. This PDC leadership will need to recruit talanted, visionary personnel, and obtain the initial funding needed to establish PDC throughout the world. 

3. Market Research

So that financial institutions, not-for-profit organizations and individual social entrepreneurs can confidently invest the capital needed to create new Profit-Donating Businesses, market research will need to answer questions such as:

  • How strongly and broadly do we as a global public support the concept and goals of Profit-Donation Capitalism?

  • Which markets are best suited for introducing new Profit-Donating Business products? (Supermarkets, for example, have many important advantages over department and specialty stores.)

  • Which products are we consumers most willing to buy from Profit-Donating Businesses?

  • Which specific causes are we as consumers most willing to support through our purchases?  FAQs

How Can Market Research Information be Inexpensively Acquired?

Profit-Donating Businesses have an advantage over competing conventional businesses in acquiring market research information. Because of their philanthropic purpose, and because their selling point of donating all of their profit is a relatively new concept within fields like economics, marketing, advertising, and not-for-profit management, Profit-Donating Businesses can arrange to have the research conducted cost-free by the marketing departments of colleges and universities throughout the world. 

Profit-Donating Businesses and academic institutions can establish "Research for Donation" alliances. For example, a Profit-Donating Business selling products to fund childhood education may contract with a university’s education department. The university's marketing department can then conduct the Profit-Donating Businesses's market research in exchange for some of the Profit-Donating Business's profit being donated to the education center. Contractual collaborations between Profit-Donating Businesses and universities can generate an extensive body of product-specific market findings that would cost millions of dollars if conducted by professional marketing firms. 

4. Profit-Donating Business Ownership Solicitation

Who Will Establish New Profit-Donating Businesses?

After research demonstrates wide public support for Profit-Donation Capitalism, philanthropists, social entrepreneurs, not-for-profit organizations and political groups can begin creating new Profit-Donating Businesses. Philanthropists can create Profit-Donating Businesses that would, over time, generate far more revenue for their beneficiary causes than would one-time direct donations.

Following the example of UNICEF, who since 1949 has generated over $1 billion from greeting card sales, not-for-profit corporations can create Profit-Donating Businesses arms to generate sales revenues. Politicians and celebrities are also ideal candidates for establishing Profit-Donating Businesses. Owning a Profit-Donating Business that funds a popular cause could prove an important component of not-for-profit organizations' public relations campaigns. 

5. Market Promotion

How Should New Profit-Donation Businesses Products be Introduced into Consumer Markets?

In most markets, selling products with little or no collaboration among competing Profit-Donating Businesses would initially be somewhat necessary. To ensure the greatest success of Profit-Donation Capitalism and of individual Profit-Donating Businesses, however, extensive collaboration among existing and prospective Profit-Donating Businesses is a wiser strategy. The media now covers new Profit-Donating Businesses who periodically introduce new products. But if, for example, several dozen Profit-Donating Businesses orchestrated a simultaneous launch of new products to benefit one or more popular causes, media coverage would be far more extensive. 
To attract broad media coverage worth millions of dollars in free publicity, the PDC organizational leadership should facilitate Profit-Donating Business collaboration in ways that include the following:

  • A simultaneous introduction of as many new Profit-Donating Businesses selling new products to benefit one or more popular causes and charities will attract the broadest media coverage; an invaluable asset to all Profit-Donating Businesses. 

  • Initially, Profit-Donating Businesses should refrain from competing in markets against other Profit-Donating Businesses. Especially in the early stages of PDC implementation, minimizing such competition would ensure the strongest success for all Profit-Donating Businesses.

  • Profit-Donating Businesses should be assisted in sharing market research findings amongst themselves. Naturally, this is best accomplished when they are not competing against each other in specific markets.  FAQs


There are various ways to implement PDC. The most simple strategy is for a very rich individual or organization to finance the establishment of several dozen new Profit-Donating Businesses, and orchestrate a simultaneous launching of several dozen products. 

In 1982, Paul Newman invested $20 thousand to launch a new product, "Newman's Own" salad dressing.  Outsourcing manufacturing and distribution, the company's entire staff was Mr. Newman and his friend, A. E. Hotchner working full time, a part time secretary and a part time bookkeeper. Soon after, they began to market new products like spaghetti sauce, (1983) and popcorn, (1984).

Following is a tally of their profits those first years, all of it donated to charity:

In 1983, their first year, they earned $920,000.00.
In 1984, they earned  $2.5 million.
In 1987, they earned $5 million. Their total donated earnings to date was $15 million.

These data shows how quickly Newman's Own generated substantial profits, and how simple an operation it was during those first years. A group of celebrities could successfully market food products using the Newman's Own model. To learn more about how Paul Newman and A. E. Hotchner created Newman's Own, defying the dire predictions of industry "experts," please refer to their 2003 book titled Shameless Exploitation in Pursuit of the Common Good.

Newman's Own made those huge early profits without any advertising. Instead, he held several product-launch events that generated enormous publicity world-wide. 
Imagine 20-40 celebrities selling food products to fund the fight against climate change under an international campaign. The publicity generated from this orchestrated product launch would likely earn over $15 million in profit during the first year for each of the marketed products.

The celebrities would also be launching the wider campaign that would invite other celebrities, social entrepreneurs, philanthropists and not-for-profit organizations to market their own profit-donating products. Not-for-profit climate change organizations would launch a sister campaign. This kind of campaign would provide the expanding network of profit-donating businesses free world-wide publicity through websites and other venues. 


Actions  There is much we can do to help promote PDC as a free-market capitalism whose profits directly finance the important causes we care about.

A collaborative effort to promote Profit-Donation Capitalism is the fastest way to inspire the creation of many Profit-Donating Businesses throughout the world. The author of this site strongly encourages others to publish original works describing what he has termed PDC. Individuals who would like to promote PDC without authoring original material can use any text on this site in whatever manner they wish.

Home     Author      



Please implement one of the following strategies, or e-mail our Homepage to a colleague, associate, acquaintance, or public personality.  FAQs


Television and Print Media


Television, newspapers, magazines and books are ideal media for presenting Profit-Donation Capitalism and the dozens of Profit-Donating Businesses that are now selling products and donating their profits to causes. Because PDC is something so few people are aware of, writers can expect work describing it to be highly marketable.  FAQs


Academic Research


Profit-Donation Capitalism is a new free-market capitalism academically relevant to political science, sociology, economics, not-for-profit administration, marketing and advertising disciplines. The PDC concept can be introduced to academia through these fields, and offers excellent research/publishing opportunities for professors and post-graduate students in need of an original, cuting-edge, topic.  FAQs


Not-For-Profit Organizations


Not-for-Profit organizations working to improve life conditions on our planet can use PDC as part of their funding campaign. Please refer these organizations to this site through a hyperlink from your site, or through a comprehensive original presentation.  FAQs  


Internet Postings


The author of this website permits anyone to reproduce the material on this site in any format.  Post text from any page on this site, or publish the entire PDC website anywhere you'd like.




Politics is largely governed by money, affording corporations an enormous advantage over political action organizations and their causes. By promoting Profit-Donation Capitalism and entering the consumer market with their own products, activist organizations can substantially expand the reach of their lobbying and other political activities.  FAQs




Politicians are often less effective because to gain re-election they must compromise publicly supported initiatives to the interests of major campaign contributors. By promoting Profit-Donation Capitalism, politicians can help create a new kind of free-market capitalism that helps them better serve the public good.  FAQs


Please e-mail this page to someone you believe will appreciate Profit-Donation Capitalism.